Rock & Run
Rock + Run was established in Ambleside, May 1983. We didn’t know much about running a business in those early days but we did know that the technical equipment needs of climbers, runners and mountaineers were poorly catered for in the Lake District at that time. We thought about our customers and our own activities in the hills. By the end of the first year we came up with a slogan which attempted to encapsulate who we are and, the customers we were trying to reach.